Toothbrush kit

ABSTRACT

A toothbrush kit is disclosed comprising a package, a toothbrush, one or more removable end caps adapted for engaging an end of the toothbrush, and one or more emblems that may be adhesively attached to the toothbrush. Also disclosed are methods for selectively customizing a toothbrush by use and selection of components contained in the kit. Additionally disclosed are methods for manufacturing and packaging the components of the toothbrush kit. Furthermore, a strategy is disclosed for specifically tailoring the toothbrush kit for particular markets, geographic regions, or consumer groups.

FIELD OF THE INVENTION

[0001] The present invention relates to the field of toothbrushes andmore particularly, the invention relates to kits for customizing andpersonalizing toothbrushes. The present invention also relates tomethods for customizing toothbrushes and related methods formanufacturing and packaging such kits and furthermore, to specificallytailoring such kits for particular markets.

BACKGROUND OF THE INVENTION

[0002] Consumers sometimes prefer conformable toothbrushes because theymay be personalized or customized to one's preferences. Some designshave been directed to toothbrush assemblies for small children and oftencontain interchangeable character handles. Examples of such assembliesare shown in U.S. Pat. Nos. 6,015,328; 6,141,815; and 5,774,921.

[0003] Most user configurable toothbrush assemblies require significantdisassembly or modification of the toothbrush itself. For example, thetoothbrush assembly of the previously noted '328 patent contains arelatively complex assembly of a toothbrush head and neck, an adaptercomponent, and a character handle. Given the degree of force andmovement applied to the handle during brushing, a relatively complexengagement mechanism is used to secure the toothbrush head and neckassembly to the character handle. Again, although the toothbrushassembly of the '328 patent is satisfactory in many respects, there is aneed for a toothbrush assembly that may be customized by an end user ina relatively simple manner.

[0004] Other toothbrush bases or holders are known in the art. Forexample, U.S. Pat. No. 6,102,203 discloses a toothbrush cover andholding assembly. Although that assembly appears to be rather useful, itrequires a relatively large space for its accommodation. Furthermore,most known toothbrush holders are designed for retaining multiplebrushes and thus, have a relatively large footprint and occupysignificant countertop space. As a result, it would be desirable toprovide a toothbrush holder or base for a single toothbrush that wascompact in size.

[0005] It is becoming increasingly important to market consumer productsand particularly consumer healthcare products, to particular consumergroups. For instance, it is vastly preferred to tailor a product and itspackaging for each region within which it is sold as opposed to try todistribute and sell the same product using the same packaging in thesame fashion in all regions within which it is sold. However,configuring and packaging a product for each region within which it issold generally increases the costs associated with packaging theproduct. Accordingly, it would be beneficial to provide a technique orstrategy for uniquely tailoring a product for a particular consumergroup or geographic region that would not significantly increase thecosts associated with packaging the product.

SUMMARY OF THE INVENTION

[0006] The present invention provides in a first aspect, a toothbrushkit comprising a package, an electric toothbrush, and a group ofdecorative end caps. The toothbrush has an elongated hollow body, ahead, and a neck disposed between the body and head. Each of the endcaps is attachable to the body of the toothbrush and thus serve tocustomize the appearance of the toothbrush. Additionally, each of theend caps is distinct from other end caps in the group.

[0007] In another aspect, the present invention provides a toothbrushkit comprising a package, an electric toothbrush and a group ofdecorative emblems. The toothbrush has an elongated hollow body, a head,and a neck disposed between the body and head components. Each of theemblems in the group can be attached to the hollow body of thetoothbrush to thereby customize the appearance of the toothbrush.Additionally, each of the emblems is distinct from other emblems in thegroup.

[0008] In an additional aspect, the present invention provides atoothbrush kit for use with an electric toothbrush. The kit comprises apackage and a collection of decorative end caps, each of which isattachable to the toothbrush to thereby customize the appearance of thetoothbrush. Additionally, each of the end caps is distinct from otherend caps in the collection.

[0009] In yet another aspect, the present invention provides atoothbrush kit comprising an electric toothbrush, at least one end cap,at least one label assembly, and a package containing these components.The electric toothbrush includes a body having first and second ends, abrush head disposed next to one of the ends, and an interior batterychamber defined within the body that is accessible from the other end ofthe toothbrush body. Each of the end caps provided in the toothbrush kithas a relatively flat bottom surface and a generally arcuate outersurface extending from the bottom surface to an upper region of the endcap. Each of the end caps includes an interior receiving chamber whichis accessible from an aperture extending along the upper region of theend cap. The receiving chamber and the aperture are adapted to receiveand engage an end of the toothbrush. Concerning the label assembly, thatassembly includes a decorative polymeric layer that is removablyattached to a backing layer. The polymeric layer is adapted forselective placement and retention on the body of the toothbrush.

[0010] In a further aspect, the present invention provides a method forcustomizing the appearance of the toothbrush and base assembly. Thismethod comprises the steps of providing a toothbrush kit having acollection of bases, each base being adapted to engage an end of thetoothbrush, and each base containing markings or colorings differentthan the markings or colorings of other bases in the group of bases. Thetoothbrush kit further includes a collection of adhesive labels, eachcontaining markings or colorings different than markings or colorings ofother labels in the collection of labels. The method further includes astep of selecting a base having a particular marking or coloring fromthe group of bases. The method also includes a step of selecting a labelhaving a particular marking or coloring from the group of labels. Andthe method includes a step of applying the selected label to thetoothbrush.

[0011] In another aspect, the present invention includes a method forpackaging and tailoring a toothbrush kit for a particular market. Themethod includes the steps of identifying a region in which thetoothbrush kit will be sold, identifying the primary language of thatregion, and identifying at least one marketing characteristic of thatregion. The method also includes providing inventories or sources ofcomponents for subsequent incorporation into the kit. And, the methodincludes a step of selecting an end cap component of the kit and a groupof emblems based upon one or more of the marketing characteristics ofthe region. The various components are then appropriately packagedtogether.

[0012] In still a further aspect, the present invention includes amethod of manufacturing a group of toothbrush kits. The method comprisesproviding a packing station having a source of a collection of a firsttype of emblems, a collection of a second type of emblems, and acollection of a third type of emblems. One or more different type oftoothbrush kits, preferably unassembled or not yet completed, areconveyed to the packing station. Next, one or more of the first type ofemblems and one or more of the second type of emblems are thenassociated with one of the types of the toothbrush kit packages. Then,one of the types of the first emblems, the second emblems, and the thirdemblems are then associated with the second type of toothbrush kitpackage.

[0013] In still a further aspect, the present invention provides amethod of producing a group of toothbrush kits. This method comprisessteps of providing a source of toothbrushes, a source of sealablepackages, a source of at least one end cap, and a source of a group oflabel sets. Each of the label sets are distinct from the other sets inthe group. And, each label set includes at least one label that isremovably adhered to a backing layer. The method additionally includessteps of selecting a toothbrush from the source of toothbrushes,selecting a package from the source of packages, selecting at least oneend cap from the source of end caps, and selecting at least one labelset from the source of label sets. The method also includes a step ofincorporating the selected toothbrush, the selected one or more endcaps, and the one or more label sets into the selected package. Thelabel set is left loose in the selected package after its incorporationtherein. Finally, the method involves a step of sealing the package.

[0014] The present invention also includes a method of configuring atoothbrush kit for a particular market. This method involves identifyinga region in which the toothbrush kit will be sold. The method alsoinvolves a step of identifying a primary language of that identifiedregion. Additionally, the method includes a step of identifying amarketing factor of that identified region. The method also includes astep of selecting components for the toothbrush kit that are associatedwith the identified marketing factor.

[0015] Still other advantages and benefits of the invention will becomeapparent to those skilled in the art upon a reading and understanding ofthe following detailed description.

BRIEF DESCRIPTION OF THE DRAWINGS

[0016] The present invention may take physical form in certain parts andarrangements of parts, preferred embodiments of which will be describedin detail in this specification and illustrated in the accompanyingdrawings which form a part hereof and wherein:

[0017]FIG. 1 is a photographic front elevational view of a preferredembodiment toothbrush kit in accordance with the present invention;

[0018]FIG. 2 is a photographic perspective view of a preferredembodiment toothbrush and end cap for use in the toothbrush kit of thepresent invention;

[0019]FIG. 3 is a photographic front elevational view of the preferredembodiment toothbrush and end cap shown in FIG. 2;

[0020]FIG. 4 is a photographic side elevational view of the preferredembodiment toothbrush and end cap shown in FIG. 2;

[0021]FIG. 5 is a photographic side elevational view, of a side oppositethat shown in FIG. 4, of the toothbrush and end cap shown in FIG. 2;

[0022]FIG. 6 is a photographic rear elevational view of the preferredembodiment toothbrush and end cap shown in FIG. 2;

[0023]FIG. 7 is a photographic side detail view of a lower portion ofanother preferred embodiment toothbrush and end cap for use in thetoothbrush kit of the present invention;

[0024]FIG. 8 is a photographic front detail view of the lower portion ofthe preferred embodiment toothbrush and end cap shown in FIG. 7;

[0025]FIG. 9 is a photographic side detail view, opposite the side shownin FIG. 7, of the lower portion of the preferred embodiment toothbrushand end cap shown in FIG. 7;

[0026]FIG. 10 is a photographic rear detail view of the lower portion ofthe preferred embodiment toothbrush and end cap shown in FIG. 7;

[0027]FIG. 11 is a photographic bottom view of the preferred embodimenttoothbrush and end cap shown in FIG. 2;

[0028]FIG. 12 is a photographic detail of an open end of the preferredembodiment toothbrush shown in FIG. 2 and a receiving cavity defined inthe preferred embodiment end cap shown in FIG. 2;

[0029]FIG. 13 is a perspective illustration of another preferredembodiment toothbrush for use in the toothbrush kit of the presentinvention;

[0030]FIG. 14 is a side elevational illustration of the preferredembodiment toothbrush depicted in FIG. 13;

[0031]FIG. 15 is a front elevational illustration of the preferredembodiment toothbrush depicted in FIG. 13;

[0032]FIG. 16 is a perspective illustration of another preferredembodiment toothbrush for use in the toothbrush kit of the presentinvention;

[0033]FIG. 17 is a side elevational illustration of the preferredembodiment toothbrush depicted in FIG. 16;

[0034]FIG. 18 is a front elevational illustration of the preferredembodiment toothbrush depicted in FIG. 16;

[0035]FIG. 19 is a perspective illustration of another preferredembodiment end cap for use in the toothbrush kit of the presentinvention;

[0036]FIG. 20 is a top view of the end cap illustrated in FIG. 19;

[0037]FIG. 21 is a perspective view showing the rear of the end capillustrated in FIG. 19;

[0038]FIG. 22 is a bottom view of the end cap illustrated in FIG. 19;

[0039]FIG. 23 is a perspective illustration of a plurality of emblems ona planar backing sheet for use in the toothbrush kit of the presentinvention;

[0040]FIG. 24 is a perspective illustration of a plurality of emblems ona rolled backing strip for use in the toothbrush kit of the presentinvention;

[0041]FIG. 25 is a front elevational illustration of another preferredembodiment of the toothbrush kit of the present invention;

[0042]FIG. 26 is a side elevational illustration of the toothbrush kitdepicted in FIG. 25;

[0043]FIG. 27 is a photographic perspective view of the preferredembodiment end cap shown in FIG. 2, showing a top region and anaperture;

[0044]FIG. 28 is a photographic perspective view of the preferredembodiment end cap shown in FIG. 2, showing a bottom region;

[0045]FIG. 29 is a photographic side elevational view of the preferredembodiment end cap shown in FIG. 2;

[0046]FIG. 30 is a photographic side elevational view, of a sideopposite that shown in FIG. 29, of the preferred embodiment end capshown in FIG. 2;

[0047]FIG. 31 is a photographic top view of the preferred embodiment endcap shown in FIG. 2;

[0048]FIG. 32 is a photographic bottom view of the preferred embodimentend cap shown in FIG. 2;

[0049]FIG. 33 is a photographic front elevational view of the preferredembodiment end cap shown in FIG. 2;

[0050]FIG. 34 is a photographic rear elevational view of the preferredembodiment end cap shown in FIG. 2; and

[0051]FIG. 35 is a photographic top view of the preferred embodimenttoothbrush and end cap shown in FIG. 2.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0052] The present invention provides a unique toothbrush kit that maybe specifically configured to appeal to particular consumers or markets.The toothbrush kit enables a toothbrush contained in that kit to beselectively modified and personalized by an end user according to thatuser's specific preferences. The present invention also provides relatedmethods for subsequent tailorization of a toothbrush contained in thekit. In addition, the present invention provides manufacturing andpackaging techniques for producing a product specifically tailored to aparticular region, market segment, or consumer group. These aspects areall described in greater detail herein.

[0053] In a first aspect, the present invention provides a toothbrushkit comprising a package, a toothbrush, one or more end caps, and one ormore decorative emblems. As explained herein, the toothbrush kit mayinclude (i) one end cap and one emblem, (ii) one end cap and a pluralityof emblems, (iii) a plurality of end caps and one emblem, and (iv) aplurality of end caps and a plurality of emblems. The present inventionencompasses all of these variations.

[0054] The toothbrush package is generally a relatively rigid packagingcontainer for housing the toothbrush and other components of the kit.The package is adapted for retail display and so, preferably includes atransparent front cover that enables the contents of the package, i.e.the toothbrush, one or more end caps, and one or more emblems, to beviewed by consumers. Additionally, the package preferably includes abacking member having colorful markings, indicia, and/or designs printedthereon. It will be appreciated that the package is particularly adaptedfor display for retail sale.

[0055] A wide array of package types, construction, and designs may beutilized for the package of the preferred embodiment toothbrush kit ofthe present invention. Several particularly preferred packages aredisclosed in U.S. Pat. Nos. 6,189,693 and 6,311,837, both of which areherein incorporated by reference. Generally, the package includes arelatively rigid backing member and a transparent front cover. Preferredmaterials for the backing member include, but are not limited to,paperboard, cardboard or other cellulose-based material. The clear ortransparent front cover component is preferably formed from polyethyleneterephthalate (PET) and related laminates thereof. Another preferredmaterial for forming the transparent front cover of the preferredembodiment package is known in the industry as GAG, which is a copolymerfilm of PETG/APET/PETG. PETG is polyethylene terephthalate glycol andAPET is amorphous polyethylene terephthalate glycol.

[0056] The toothbrush of the preferred embodiment kits may be nearly anytype of toothbrush having the features characteristic of the kitsdescribed herein. The toothbrush may be either an electric toothbrush ora manual toothbrush as long as the toothbrush may be configured with theend caps and emblems as described herein. Specifically, the toothbrushmay utilize any type of bristle pattern, be either of a replaceable heador non-replaceable head type, and if electric, may utilize nearly anytype of drive train and bristle arrangement. It is preferred that thetoothbrush be an electric toothbrush.

[0057] A wide array of electric toothbrushes may be utilized in thepreferred embodiment kits described herein. Examples of suitableelectric toothbrush designs include, but are not limited to, thosedisclosed in U.S. Pat. Nos. 6,000,083; 6,189,693; 6,178,579; 5,617,601;and 5,625,916 all of which are hereby incorporated by reference.Specific examples of preferred embodiment electric toothbrushes aredescribed in greater detail herein. A wide array of plastics orpolymeric materials may be used for the various components of thetoothbrushes described herein. Generally, it is preferred to form thetoothbrush body from a relatively strong, durable, and rigid plastic.Details as to the construction, materials, and assembly of suchtoothbrushes are set forth in the previously noted patents.

[0058] The end cap of the preferred embodiment toothbrush kit is acomponent that is adapted to engage an end of the toothbrush and tofurther support the toothbrush when placed in a vertical position, suchas on a bathroom countertop. In the event that the toothbrush used inthe kit is an electric toothbrush, it is most preferred that the end capis also adapted to serve as a battery cap. That is, in this version ofthe invention, an electric toothbrush is provided having an interiorcompartment defined within the body of the toothbrush for receiving oneor more batteries. The compartment is accessible from an end of thetoothbrush opposite the brush head end. Most preferably, the end cap isadapted to sealingly close the battery compartment and ideally, alsoinclude electrically conductive battery contacts for contacting exposedends of one or more batteries disposed in the compartment of thetoothbrush body.

[0059] The end cap is preferably generally hemispherical in shape, or atleast partially or substantially so, and includes a flat planar bottomsurface and an optional second flat planar rear surface. The flat planarbottom surface is provided so that the end cap may serve as a base andsupport a toothbrush engaged therewith in a generally vertical, uprightposition. The flat planar rear surface of the end cap is most preferablyperpendicular to the bottom surface. The flat rear surface is providedso that the end cap may be positioned relatively close to a verticalwall or surface. This enables the end cap and toothbrush to be storednext to a bathroom wall or countertop back. However, it will beappreciated that the present invention toothbrush kits may also utilizeend caps that do not contain this optional flat rear surface. The endcap also defines a receiving cavity that is adapted to receive andengage an end of a toothbrush as further explained herein. The receivingcavity is accessible from an aperture defined along a top surface orregion of the end cap.

[0060] As previously noted, a feature of the present invention is thatthe end cap component of the toothbrush kit is relatively small in sizeand compact. Accordingly, when the toothbrush is in its storedvertically upright position, the overall size of the toothbrush and capassembly is relatively small.

[0061] The terms “top,” “bottom,” “rear,” “front,” and “side” althoughrelative in definition, are used herein to refer to the preferredembodiment toothbrush kit or components thereof, when oriented in anupright position as shown in FIG. 1. FIG. 1 is an elevational view ofthe front of a preferred embodiment toothbrush kit and shows the frontof a preferred embodiment toothbrush and end cap. Accordingly, themeanings of the other terms will be understood.

[0062] It is contemplated that certain versions of the preferredembodiment toothbrush kit will include a group or plurality of differentstyles of end caps. That is, each of the end caps is preferably distinctfrom the other end caps in the group. For instance, it is envisionedthat various sets of multiple end caps may be used and/or included inthe toothbrush kits described herein. In this version, a set of end capsincluded in a kit contains a plurality of end caps, each of a differentstyle. It is contemplated that any number of end caps could be includedin the kit, however a preferred number is from about 2 to about 10. Theincorporation of multiple end caps in a kit enables a consumer or enduser to select a specific cap of the enclosed set for use with thetoothbrush, as may be desired. Furthermore, the consumer may readilychange which end cap is used with the toothbrush as frequently as he orshe wishes.

[0063] Furthermore, in this version of the toothbrush kit, it is mostpreferred that the end caps comprising a set, although each beingdistinct from the others, generally be associated or theme related toone another. However, as noted, differences may exist between each ofthe caps within a particular set. For example, a set of caps may beprovided having a sports theme. In this example, each of the capsresembles a different type of playing ball such as a soccer ball, afootball, a baseball, a basketball, a tennis ball, a golf ball, and abowling ball, . . . etc. Each of the end caps of a set is preferablyshaped to resemble its intended playing ball, and most preferablycontains decorative colorings and markings to further promoteresemblance to the particular playing ball. For example, in thepreferred embodiment set of caps having a sports theme, the capsresembling soccer balls, baseballs, basketballs, tennis balls, golfballs, and bowling balls are generally hemispherical in shape andcontain colors, surface characteristics, and indicia representative ofeach of the respective balls. An end cap representing a football isshaped to resemble such and is colored brown and may further containdecorative stitching along its surface like that of a football.Furthermore, for sports theme end caps, it is preferred that the endcaps be fashioned to resemble sports equipment rather than sportsapparel. However, the present invention encompasses end caps resemblingsports apparel or other ancillary sports related items.

[0064] The present invention toothbrush kit is not limited to theincorporation of a plurality of end caps in the kit. Instead, the kitmay include a single end cap. This version of the preferred embodimentkit is beneficial since it is less costly to produce, assemble, andpackage than a kit comprising a plurality of end caps. Additionally, akit using a single end cap but with a plurality of emblems still allowsa user to select one or more emblems based upon the characteristics ofthe single end cap provided in the kit. Moreover, the package componentof the preferred embodiment toothbrush kit enables the style and type ofend cap to be visible from the exterior of the package. Accordingly, aconsumer may purchase several toothbrush kits, each having end caps of adifferent style or appearance and subsequently use a toothbrush from onekit with an end cap from another kit. Additionally, the emblems fromeach of the kits may be mixed and used in combination with components ofother kits.

[0065] The end caps are formed by conventional plastic moldingprocedures including for example injection molding, compression molding,and reaction injection molding. It is preferred that for each of theindividual end caps, details associated with a particular cap are moldedor otherwise formed directly into the surface of the cap. For example,surface characteristics of certain game balls may be molded or otherwiseformed into the outer surface of the end cap. Examples of surfacecharacteristics include stitching for footballs and baseballs anddimples for golf balls. Conventional printing and painting methods areutilized for providing decorative colorings and/or markings on the endcap. Printing and painting methods are described in greater detailherein.

[0066] The preferred embodiment toothbrush kit also comprises one ormore emblems or labels that may be adhesively attached to the toothbrushand optionally, to one or more end caps. The terms “emblem” and “label”are used interchangeably herein. If a plurality or group of emblems orlabels are provided as a set, it is generally preferred that the numberof labels ranges from about 2 to about 10. In another embodiment, thetoothbrush kit contains between 2 and 4 emblems or labels. However, thepreferred embodiment label sets also include 1 or more than 10 labels.The emblems preferably contain decorative markings and indicia. If agroup or plurality of labels are provided, it is preferred that each ofthe labels be distinct from other labels in the group. Preferably, thegroup or plurality of labels are related to one another even though eachis distinct. This is explained in greater detail herein. Mostpreferably, the labels are also theme related to the one or more endcaps included in the kit. For example, for a sports theme toothbrushkit, a plurality of sports emblems are provided. That is, the set ofemblems in this preferred embodiment kit contain various sports relatedindicia, markings, logos, and/or designs. This feature of the preferredembodiment kits is described in greater detail herein.

[0067] The emblems are preferably in the form of preprinted labels thatare releasably secured to a removable backing layer. The labels may besecured to a planar backing layer or backing layer in the form of arolled sheet or a strip. Other configurations for the labels arecontemplated. Preferably, the emblems or labels are formed from amaterial that is resistant to water and dentifrice slurry. An example ofsuch a material is Mylar™, polyethylene, or any polymeric or wax coatedsubstrate that imparts water repelling properties to the resultingemblem. Additional examples of polymeric materials that may be suitablefor use as the label include, but are not limited to, polyethyleneterephthalate (PET), and polyvinyl chloride (PVC). If PET is used, it ismost preferred to use a transparent PET so that when applied to the bodyof a toothbrush, the label will not be readily apparent, only theprinting, indicia, or markings on the label will be readily apparent. Itis also contemplated to use coated paper for the label. A preferredlabel construction is a transparent PET film with various markings orindicia printed on it, and having a coating of transparent polyethyleneto prevent or minimize degradation of the printed material or ink.

[0068] Regarding the adhesive for the label, nearly any type of adhesiveis suitable so long as it is resistant to water and dentifrice slurry. Apreferred adhesive is a pressure sensitive acrylic based adhesive. Otherexamples of adhesives that may be suitable for use in affixing thelabels described herein to the toothbrush and/or end cap include theadhesives described in U.S. Pat. Nos. 5,382,762; 4,074,014; and6,312,799 all of which are hereby incorporated by reference.

[0069] As noted, various markings, indicia, text, or designs may beprinted upon one or more of the components of the present inventiontoothbrush kits. A wide array of printing techniques may be employedincluding, but not limited to, tempo printing, screen printing, transferprinting, ink jet printing, and laser techniques. These printing methodsmay be used to apply or form text, numbers, logos and/or designs uponany of the components described herein. An informative description ofprinting techniques and materials is provided in WO 00/56,609 and WO99/08,935, both of which are hereby incorporated by reference.

[0070] The present invention also provides methods of customizing ortailoring a toothbrush according to a user's preferences. In a preferredtechnique according to the present invention, a toothbrush kit isprovided that comprises a package, a toothbrush, one or more end caps asdescribed herein, and one or more emblems as described herein. Uponobtaining the toothbrush kit and removing the contents from the package,the user selects (i) an end cap for use with the toothbrush (forembodiments in which more than one end cap is provided), and (ii) anemblem for placement on the toothbrush (for embodiments in which morethan one emblem is provided). For embodiments in which multiple end capsand emblems are provided, preferably, the end cap and the emblem areselected together such that they match or pertain to a common theme,such as a sport or sports team. The user then affixes the emblem to thetoothbrush. Preferably, the emblem is adhesively secured to thetoothbrush. As described herein, the emblem is preferably secured to thetoothbrush within a designated region. The method also includes a stepof engaging the end of the toothbrush with the selected end cap.Preferably, the end of the toothbrush opposite the end at which the headis located, is positioned into a receiving cavity defined in the endcap. Upon engagement between the end cap and the toothbrush, theresulting assembly may be positioned upright and stored on a flatsurface.

[0071] The preferred embodiment toothbrush kit may be particularlytailored depending upon the user's preferences. Depending upon thequantity of emblems and end caps provided in a kit, an extensive numberof different combinations of colors, indicia, and markings may beassociated with each toothbrush and end cap in a kit.

[0072] Referring now to the drawings wherein the various photographs andillustrations are for the purposes of describing the preferredembodiments of the invention only and not for purposes of limiting same,FIG. 1 shows a preferred embodiment toothbrush kit 100 according to thepresent invention. The preferred embodiment kit 100 comprises atoothbrush 200, one or more end caps 300, one or more emblems or labels400, and a package 500. It will be appreciated that although thepreferred embodiment kit 100 shown in FIG. 1 contains an emblem alreadyadhered to the toothbrush, it is also preferred that the kit contain oneor more emblems that have not yet been applied to the toothbrush. Whensuch emblems or labels are supplied in that form, they are referred toherein as being supplied “loose.” Each of these components of thepreferred kit and their arrangement with each other is described ingreater detail below.

[0073] FIGS. 2-6, 11-12, and 27-35 are various views of a preferredembodiment electric toothbrush 210 and a preferred embodiment end cap310 for use in the toothbrush kit of the present invention. Preferably,the toothbrush 210 and the end cap 310 are used in the kit 100 shown inFIG. 1. It will be appreciated that, although minor differences exist,the toothbrush 210 is substantially the same as the toothbrush 200 shownin FIG. 1.

[0074] Referring to FIGS. 2-6, the preferred embodiment toothbrush 210includes a first end 212 at which is disposed a brush head 214 having aplurality of bristles 216, and a second end 218 opposite from the firstend 212. The toothbrush 210 also includes sloping sides 220 and 222 thatextend between a front surface 224 and a rear surface 226. Thetoothbrush 210 further includes a switch 230 for activating the drivetrain (not shown) enclosed within the toothbrush that operates at leasta portion of the bristles 216. FIG. 35 illustrates the top of thetoothbrush 210 and brush head 214.

[0075] It is preferred that the lower region of the front surface of thetoothbrush body be relatively smooth and adapted for adhering an emblemor label thereto. In FIGS. 2-6, an emblem is already adhered to thetoothbrush between the switch 230 and the end cap 310. It is alsoenvisioned that one or more emblems or labels could be adhered to theside(s) or other regions of the toothbrush.

[0076]FIG. 11 is a detailed view of a bottom surface 312 of the end cap310 shown in FIGS. 2-6. Preferably, the end cap 310 provides a raisedfooting 314 extending around the perimeter of the bottom surface 312.The raised footing 314 promotes stability of the end cap, particularlywhen a toothbrush is engaged therewith and placed in an upright verticalposition.

[0077]FIG. 12 is a detailed view of an end of the toothbrush 210 and thetop region of the end cap 310 shown in FIGS. 2-6. Specifically, the end218 of the toothbrush 210 is shown as open and providing access into theinterior of the toothbrush. This interior is adapted to retain batteries(not shown) used for powering the drivetrain and rotating bristles ofthe toothbrush 210. Disposed at the end 218 is an engagement member 232that assists in securing the end cap 310 to the end 218 of thetoothbrush 210. The end cap 310 defines an aperture 316 generally alonga top region of the end cap. The end cap 310 further defines a receivingchamber 320 defined by an interior wall 318 extending within theinterior of the end cap.

[0078] Upon engagement between the end 218 of the toothbrush 210 and theend cap 310, the member 232 extending from the end of the toothbrush 210partially extends into the receiving chamber 320 of the end cap 310.Preferably, at least a portion of the member 232 contacts a portion ofthe interior wall 318 to further engage and secure the toothbrush 210with the end cap 310.

[0079] FIGS. 27-34 show various additional aspects of the preferredembodiment end cap 310 shown in FIGS. 2-6. FIGS. 27-34 show the end cap310 separate from the toothbrush 210 shown in FIGS. 2-6. Referring toFIGS. 27-34, the end cap 310 is generally hemispherical in shape, or atleast partially so, and includes an arcuate surface 311 extendingbetween a flat planar bottom surface 312 and a flat planar rear surface317. Preferably, the bottom surface 312 is perpendicular to the rearsurface 317. A footing member 314 is disposed along the bottom surface317. Defined along a top region of the end cap 310 is an aperture 316that provides access to an interior cavity or receiving chamber 320.Specifically, the receiving chamber 320 is defined by an interior wall318. Preferably disposed at the bottom or lower region of the chamber320 are battery contacts 319.

[0080]FIGS. 7 and 10 are various views of the preferred embodiment endcap 300 illustrated in the kit 100 shown in FIG. 1 engaging andsupporting another preferred embodiment toothbrush 202, similar to thetoothbrush 200 shown in FIG. 1. The end cap 300 includes an outerarcuate surface 302 that is generally hemispherical or at leastsubstantially so, extending about the sides, front, and a portion of thetop of the end cap 300. The end cap also includes a planar bottomsurface (not shown) and a planar rear surface 304 (best shown in FIG.10). The end cap 300 defines an aperture along its upwardly facing topregion that provides access to a receiving chamber (not shown) definedwithin the interior of the end cap 300. As described herein, thereceiving chamber facilitates engagement with a toothbrush.

[0081] FIGS. 13-15 illustrate another preferred embodiment toothbrush250 for use in the present invention toothbrush kit. As shown in FIG.13, the toothbrush 250 includes an elongated body portion 252, which hasa first end 254 and a second end 256. A brush head 258 is attached to orotherwise formed along the first end 254 and a handle 260 is attached toor otherwise formed along the second end 256. The toothbrush 250 alsoincludes a switch 253 for activating the drivetrain (not shown) andoperating the moving bristles.

[0082] The head 258 has a traditional relatively large brush head shapewhich permits the user to brush his or her teeth in the typical mannerof an up and down fashion. The design of the brush head 258 allows forinexpensive manufacture and assists in bringing effective motorizedrotational toothbrushes within the financial reach of a large portion ofthe population.

[0083] Defined along the second end 256 of the toothbrush 250 is anaperture 257 that provides access to an interior battery compartment(not shown) defined within the body 252. The aperture 257 is defined byan outwardly extending member 259 that is adapted to engage an end capas described herein.

[0084] Referring now to FIGS. 14-15, the head 258 further includes alongitudinal axis 262, a circular or moving portion 264 of brush head258 and a static portion 266 of brush head 258. The static portion 266is located on opposite sides of the circular portion 264. The circularportion 264 is located at the center of the brush head 258. The circularportion 264 rotates, swivels, oscillates or reciprocates about an axisapproximately normal to the longitudinal axis 262 of the brush head 258.The circular portion 264 may rotate 360° or partially rotate oroscillate or reciprocate in a back and forth manner.

[0085] The circular portion 264 includes stiff bristles 268. The staticportion 266 includes soft bristles 270. The stiff bristles 268 areslightly recessed with respect to the soft bristles 270. The stiffbristles 268 aid in the deep cleaning and plaque removal process, whilethe stationary soft bristles 270 are softer so as to not damage thegums.

[0086] Referring again to FIGS. 14 and 15, the elongated body portion252 further includes an angled shaft 272, located between the head 258and the handle 260. The angled shaft 272 provides an ergonomic benefit.The angle is well known for its ergonomic benefit in permitting easieraccess into the back recesses of the mouth while still contacting thetooth surface.

[0087]FIG. 15 also illustrates a region along the outer surface of thetoothbrush 250 that is well suited for subsequent application of one ormore emblems or labels. This region is generally defined between theswitch 253 and the end 256. As previously noted, the emblems may beapplied to other regions of the toothbrush 250 such as along the sidesof the toothbrush.

[0088] Another preferred embodiment electric toothbrush 280 for use inthe kit of the present invention is shown in FIGS. 16-18. The toothbrush280 includes an elongated body portion 282 which has a first end 284 anda second end 286. A head 288 is attached to or otherwise formed alongthe first end 284 and a handle 290 is attached to or otherwise formedalong the second end 286. The body 282 also provides an outwardlyextending member 285 that provides access to a battery compartmentdefined within the body 282. As explained herein, the member 285 isadapted to engage an end cap (not shown).

[0089] The head 288 further includes a circular or moving portion 292 ofbrush head 288, and a static portion 294 of brush head 288. However, itis to be appreciated that the circular portion 292 and the staticportion 294 can be arranged in different configurations. The circularportion 292 rotates, swivels, oscillates or reciprocates about an axisapproximately normal to the longitudinal axis of the brush head 288.

[0090] Referring again to FIGS. 16-18, a switch 281 is provided tocontrol operation of the electric toothbrush 280. The switch 281includes a molded actuator button 283. The switch 281 is manuallydepressed by pressing the actuator button 283 down, which then completesan electrical circuit and provides momentary operation of thetoothbrush. The switch 281 also allows continuous operation through aramp design, sliding the button 283 forward toward the head 288 toprovide for continuous operation. The toothbrush then continuouslyoperates until the button 283 is slid back into an off position towardthe handle 290.

[0091] The preferred embodiment toothbrush 280 also utilizes a battery(not shown). To install the battery into the interior of the toothbrush280, the battery is inserted into an open end defined by the member 285and an end cap as described herein is engaged over the open end.

[0092] If desired, raised grip areas 287 can be molded into or otherwiseformed or applied to the housing as shown in FIG. 16 and FIG. 18. Theraised portions 287 are used to support a user's thumb and forefinger orother fingers to facilitate use of the electric toothbrush. Raisedportion 289 may also be molded into the toothbrush housing to aid ingripping.

[0093] All of the preferred embodiment electric toothbrushes 200, 202,210, 250, and 280 can also be packaged in a package in which theconsumer can depress the button through the packaging and see itsoperation while still inside the packaging, and then be able to operateit continuously once out of the packaging.

[0094] FIGS. 19-22 illustrate another preferred end cap 350 for use withthe present invention toothbrush kit. The end cap 350 includes a planarbottom surface 352, a planar rear surface 354, and a generally arcuatesurface 356 extending between the bottom and rear surfaces 352 and 354.The end cap 350 defines an aperture 360 generally along a top region ofthe cap, opposite from the bottom surface 352. The aperture 360 providesaccess to a receiving chamber 362 defined within the interior of the endcap. As explained herein, the receiving chamber is adapted, i.e. sizedand shaped, to engage and receive an end of a toothbrush, andparticularly to engage and receive an engagement member extending froman end of a toothbrush such as members 232 shown in FIG. 12, member 259shown in FIGS. 13-15, and member 285 shown in FIGS. 16-18. In the eventthe end cap 350 is used as a battery cap for an electric toothbrush, itis most preferred that the end cap 350 contains one or more batterycontacts (not shown) disposed in the receiving chamber 362.

[0095]FIGS. 23 and 24 illustrate additional preferred embodiments ofemblems, and particularly a plurality of emblems or a set of emblems,for use in the present invention toothbrush kit. Specifically, FIG. 23illustrates a preferred embodiment set 450 of emblems. The set 450includes a plurality of emblems or labels 452, each releasably retainedon a backing sheet 454. An adhesive is applied to the rear or contactingface of the labels 452 to aid in their retention on the backing sheet454 and for their subsequent application to a toothbrush or end cap. Aswill be appreciated, each of the labels 452 disposed on the sheet 454contains different markings, indicia, or coloring. As previouslyexplained, an end user may select one or more labels 452 and place thoselabels on the outer surface of a toothbrush and/or end cap(s) providedin a toothbrush kit. FIG. 24 illustrates another preferred embodimentset 480 of emblems. In this embodiment, a plurality of emblems or labels482 are provided on a rolled backing strip 484. It will be appreciatedthat although FIGS. 23 and 24 illustrate labels with various countryflags exhibited thereon, the preferred embodiment labels may containnearly any marking, indicia, design or text. Other emblems or labels canbe used which share a common characteristic or theme with the end cap.For instance, the emblems or label might contain a sports figure, suchas a soccer player, that coordinates with an end cap provided in theform of sports equipment, such as a soccer ball.

[0096] As explained herein, the present invention toothbrush kit may,instead of utilizing a plurality of emblems such as sets 450 or 480,utilize a single emblem or label releasably retained on a relativelysmall sized backing sheet. The single label assembly may be included inthe toothbrush kit in a loose fashion, i.e. the label being free andunattached to the toothbrush or end cap. The use of a single emblem maybe preferable since a single emblem is typically less expensive than aset of multiple emblems.

[0097] The present invention also includes embodiments in which a singleemblem is applied to the toothbrush prior to packaging. And,furthermore, it is contemplated that such step of label applicationcould be replaced by adopting a printing operation and directly printingthe desired text or indicia on the outer body of the toothbrush.

[0098]FIGS. 25 and 26 illustrate another preferred embodiment toothbrushkit 150 comprising a package 510, a toothbrush, an end cap, and a label.Since details of the preferred toothbrush, end, cap, and label have beenpreviously discussed herein, these components and their incorporation inthe kit 150 are not specifically addressed here. Instead, details of apreferred package 510 are described as follows. The package 510 includesa relatively rigid backing member 512 and a contoured member 520 that ispreferably transparent which engages the backing member 512 to sealinglyenclose the interior and contents of the package 510. As will beunderstood by reference to FIGS. 25 and 26, the contoured member 520 issized and shaped to efficiently enclose the contents of the package 510.Accordingly, when engaged with the backing member 512, the contouredmember 520 closely follows the outer surface of the toothbrush and endcap as those components are stored within the package. The contouredmember 520 may optionally include one or more strengthening ribs 522.The one or more emblems or labels, if supplied loose within the package510 of the kit 150, are preferably placed alongside the backing member512 so that they are viewable from the exterior of the package.

[0099] As previously noted, other aspects of the present inventioninclude manufacturing and packaging techniques for producing a product,i.e. the toothbrush kit, that is specifically tailored to a particularregion, market segment, or consumer group. As explained below, this isaccomplished by producing certain components of the toothbrush kit tohave one or more common themes or characteristics. And further, byorganizing or matching these theme-based components with one another, atoothbrush kit is produced that has particular features to appeal to adesired region, market segment, or consumer group. Furthermore,manufacturing and/or packaging costs associated in producing thesehighly market specific and uniquely tailored toothbrush kits are lessthan what would be expected since some degree of tailorization orcustomization is left for the end user to perform, if desired.

[0100] In a most preferred embodiment, the emblems if provided in a setor group, are related to or associated with one another by a theme orcommon characteristic. An example of an associative characteristic islanguage. For instance, labels having different country flagsrepresenting countries in which English is a language, or even a primaryor first language, could be grouped together and included in atoothbrush kit. More preferably, such a set of labels would beincorporated in a toothbrush kit containing instructions or text inEnglish also. Thus, a label set would be provided containing labelshaving flags of the United Kingdom, United States, Canada . . . etc.printed thereon. Continuing with this example, labels having countryflags representing countries in which German is a language, or even aprimary or first language, could be grouped together and included in atoothbrush kit in which any accompanying instructions or text is inGerman also. Therefore, a label set would be provided containing labelsof the flags of Germany, Austria . . . etc.

[0101] As previously noted, it is also contemplated to include singlelabels within a package as part of the present invention toothbrush kit.For language-based packaging themes, as described above, a single labelcontaining the flag of Italy could be provided for a package containingtext or instructions in Italian. Similarly, a single label containingthe flag of France could be provided for a package containing text orinstructions in French. Of course, if desired, a set of multiple labelscould be included in which other labels would contain flags of otherFrench speaking countries or jurisdictions.

[0102] Instead of providing toothbrush kits or label sets having alanguage-based theme, such kits could be geography-based. In thisversion of the invention, a plurality of labels are provided thatcontain related or associated indicia or markings indicative ofgeographical regions. For instance, the labels could contain flags ofcertain countries of particular regions. For example, a set of labelscould be provided that contain flags of countries within a particularregion. For instance a set of labels for Europe could be provided on acommon backing sheet, the labels containing the flags of the U.K.,Germany, France, Italy . . . etc. Another example of a set of labelshaving a geographical theme, would be that for North America in which aset of labels would be provided containing the flags of Canada, UnitedStates, and Mexico. Furthermore, a set of labels containing the flags ofthe states of the United States is contemplated. Other possiblegeographic regions include Latin America, Central America, the MiddleEast, . . . etc. Another geographic based theme could be countries thatshare a common border.

[0103] Instead of providing toothbrush kits or label sets having alanguage-based theme, or a geography-based theme, the associativecharacteristic for a set of labels could be based upon a business'sdistribution network or area. For example, if a business distributed thepresent invention toothbrush kits in two different regions, a firstlabel set containing flags of countries in one region could be used fortoothbrush kits intended to be sold and/or distributed in that region,and a second label set containing flags of countries in the other regioncould be used for toothbrush kits intended for sale or distribution inthat other region. Thus, the theme might be a common distribution centeror warehouse that services a particular region or set of countries.

[0104] This feature in which multiple emblems or labels are related toone another is also preferably further related with the type of endcap(s) that is provided in the toothbrush kit. For instance, if the endcap is suggestive of a particular type of sport, the accompanying set ofemblems or labels could include logos, designs or text indicative ofvarious teams associated with that sport. An example of thisconfiguration is if the end cap represented a soccer ball, theassociated emblems would relate to various soccer teams. Another exampleis if the end cap represented a football, the associated emblems wouldrelate to various football teams.

[0105] This feature of matching a set of labels to one or more end capsof a particular toothbrush kit may further be extended to also relate tothe markings, designs, logos and/or language of text used in printingthe package of the kit. An example of this feature would be (i) theidentification of an intended region in which the toothbrush kit will bedistributed and sold, (ii) the identification of a common language, oreven the primary language of that region, and (iii) the identificationof a marketing factor such as a popular sport within that region. Inthis scenario, an example would be a toothbrush kit provided fordistribution and sale in the United States, containing text in English,relating to American-style football. Alternatively, the toothbrush kitcould be configured for distribution and sale in Germany and Austria andso, would contain text in German, and might further relate to soccer.

[0106] A method for packaging and tailoring a toothbrush kit for aparticular market is as follows. Identification analyses are performedto determine the region in which the kit will be sold, and one or moremarketing characteristics or theme(s) associated with that region.Inventories or sources for the components of the kit are provided. Next,at least one of the end cap components and emblem sets are selectedbased upon the marketing characteristic(s) of that region. The selectedcomponents and all remaining components of the kit are then packaged ina suitable packaging container as described herein, preferablycontaining text a common language, or even the primary language, of thatregion. The marketing characteristics may for example include one ormore popular sports of that region, the common or primary language ofthat region, the geographical proximity of countries or states withinthat region, or a business's distribution network within that region.Other common themes or factors associated with or common within theregion can be utilized. These can be utilized alone or in combination.And, the identification analyses may be performed in any order.

[0107] A preferred manufacturing and packaging process for producing atoothbrush kit that is specifically tailored for a certain market is asfollows. An inventory or source of toothbrushes is provided. Also, aninventory or source of either a single type or multiple types of endcaps is provided. The type or types of end caps that are provideddepends upon the identification analyses, e.g. the determination of acharacteristic or marketing factor of the planned sales region. Fromthese sources, a toothbrush and one or more end caps are matched with asuitable package or component thereof such as a transparent front cover.The language of any text or indicia that is either preprinted or thatmay be subsequently printed on the package depends upon theidentification analyses, e.g. the determination of the primary languageof the planned sales region. The resulting package assembly is directedto one or more packing stations at which one or more emblems are placedinto the package. The type or types of labels, or rather the nature ofthe theme or common characteristic of the labels, depends upon theidentification analyses, e.g. the determination of a characteristic ormarketing factor of the planned sales region. In addition, considerationis also given to the theme or characteristic(s) of the one or more endcaps provided in the kit, and the language of text that may be providedon the package. Depending upon the type of theme or characteristic to befollowed for the toothbrush kit, either a single label or a set of aplurality of labels is placed in the package assembly. It iscontemplated that in some versions of the toothbrush kit, it may bedesired to include a plurality of labels, each on a separate backinglayer. After deposit of one or more labels within the package assembly,the remaining backing member of the package, i.e. the cardboard member,is then applied and engaged with the transparent front cover and thepackage is sealed.

[0108] In manufacturing or assembly of the preferred embodimenttoothbrush kits described herein, the assembly techniques are based uponselective matching of certain components of the kit with othercomponents. Preferably, matched combinations of components areselectively further matched with particular packages so that numerousstyles of toothbrush kits may be produced from only a few and mostpreferably from a single assembly line. For example, at least two typesor styles of a package for a preferred embodiment toothbrush kit areconveyed to a packing station. The kits may share a common marketingcharacteristic or theme(s) such as sports. However, the kits aredifferent in that they utilize different marketing characteristics suchas language, geography, or distribution aspects. Provided at thatpacking station are an inventory or source of different various types orstyles of label sets. One or more of these label sets are then matchedor associated with one of the toothbrush kit packages. These labelspreferably reflect the marketing characteristic by which the kitsdiffer. Additional components of the kit may also be incorporatedtherein. Examples of other components include electric toothbrushes andone or more end caps as described herein. Most preferably, the matchingof labels to toothbrush kit packages could be based upon the intendeddistribution center or warehouse, area, language, geography or region inwhich the toothbrush kit will be sold or otherwise commercialized.

[0109] Another significant feature of the preferred embodimenttoothbrush kit is that the kit and/or its components may be used inconjunction with other compatible toothbrushes. It is contemplated thata consumer might use more than one end cap, such as with a secondtoothbrush. Additionally, after selecting one or more emblems for usewith the toothbrush contained in the kit, any remaining emblems could beused in conjunction with a second, third, or more similar toothbrushes.Therefore, although the preferred embodiment kit is generallyself-contained and designed for use with the toothbrush contained inthat kit, the end cap and emblem components of the kit may be used inconjunction with other toothbrushes similar to the toothbrush suppliedin the kit.

[0110] It is also contemplated that the toothbrush kit may additionallyinclude two or more toothbrushes for use with the various end caps andemblems. Hence, in this embodiment, the package component would beadapted to retain the plurality of toothbrushes.

[0111] It will be understood that any and all of the features of eachpreferred embodiment may be combined or used in conjunction with each ofthe preferred embodiments described herein.

[0112] The invention has been described with reference to the preferredembodiments. Obviously, modifications and alterations will occur toothers upon a reading and understanding of this specification. It isintended to include all such modifications and alterations insofar asthey come within the scope of the appended claims or the equivalentsthereof.

We claim:
 1. A toothbrush kit, comprising: a package; an electrictoothbrush having an elongated hollow body, a head, and a neck disposedtherebetween; and a plurality of decorative end caps, each of which isattachable to said hollow body to thereby customize the appearance ofsaid electric toothbrush, wherein each of said end caps is distinct fromother end caps of said plurality.
 2. The toothbrush kit of claim 1,wherein said plurality of end caps includes from about 2 end caps toabout 10 end caps.
 3. The toothbrush kit of claim 1, wherein said hollowbody of said electric toothbrush further defines an internal compartmentadapted for receiving a battery, said body further defining an openingproviding access into said internal compartment, and wherein each ofsaid plurality of decorative caps are adapted to close said opening. 4.The toothbrush kit of claim 3, wherein said opening is defined oppositesaid head.
 5. The toothbrush kit of claim 1, wherein each of said endcaps is provided in the shape of an item of sports equipment.
 6. Thetoothbrush kit of claim 5, wherein said sports equipment is non-apparelsports equipment.
 7. The toothbrush kit of claim 6, wherein saidnon-apparel sports equipment is a ball.
 8. The toothbrush kit of claim7, wherein said ball is selected from the group consisting of afootball, a baseball, a basketball, a bowling ball, a tennis ball, agolf ball, a soccer ball, and combinations thereof.
 9. The toothbrushkit of claim 1, further comprising a plurality of emblems, wherein eachemblem is distinct from other emblems of said plurality.
 10. Thetoothbrush kit of claim 9, wherein each emblem represents a country. 11.The toothbrush kit of claim 9, wherein each emblem represents anathletic team.
 12. The toothbrush kit of claim 9, wherein said pluralityof emblems further include an adhesive for attaching said emblems tosaid electric toothbrush.
 13. The toothbrush kit of claim 12, whereinsaid elongated hollow body has an outer a portion adapted for receivingat least one of said emblems.
 14. A toothbrush kit, comprising: apackage; an electric toothbrush having an elongated hollow body, a head,and a neck disposed therebetween; and a plurality of decorative emblemswhich can be attached to said hollow body to customize the appearance ofsaid electric toothbrush, wherein each of said emblems is distinct fromemblems of said plurality.
 15. The toothbrush kit of claim 14, whereineach emblem represents an athletic team.
 16. The toothbrush kit of claim14, wherein said kit comprises between about 2 and about 10 emblems. 17.The toothbrush kit of claim 14, wherein said emblems further include anadhesive for attaching said emblems to said electric toothbrush.
 18. Thetoothbrush kit of claim 17, wherein said elongated hollow body has anouter portion adapted for receiving at least one of said emblems. 19.The toothbrush kit of claim 14 further comprising a plurality ofdecorative end caps, each of which is attachable to said hollow body tothereby customize the appearance of said electric toothbrush, whereineach of said end caps is distinct from other end caps of said pluralityof end caps.
 20. The toothbrush kit of claim 19, wherein each of saidend caps is provided in the shape of an item of sports equipment. 21.The toothbrush kit of claim 20, wherein said sports equipment is a ball.22. The toothbrush kit of claim 21, wherein said ball is selected fromthe group consisting of a football, a baseball, a basketball, a bowlingball, a tennis ball, a golf ball, a soccer ball, and combinationsthereof.
 23. A toothbrush kit for use with an electric toothbrush havinga hollow body, said kit comprising: a package; and a plurality ofdecorative end caps, each of which is attachable to said hollow body tocustomize the appearance of the electric toothbrush, wherein each ofsaid end caps is distinct from other end caps of said plurality.
 24. Thetoothbrush kit of claim 23, wherein each of said end caps is provided inthe shape of an item of sports equipment.
 25. The toothbrush kit ofclaim 24, wherein said sports equipment is non-apparel sports equipment.26. The toothbrush kit of claim 25, wherein said non-apparel sportsequipment is a ball.
 27. The toothbrush kit of claim 26, wherein saidball is selected from the group consisting of a football, a baseball, abasketball, a bowling ball, a tennis ball, a golf ball, a soccer ball,and combinations thereof.
 28. The toothbrush kit of claim 23, furthercomprising a plurality of emblems, wherein each emblem is distinct fromother emblems of said plurality.
 29. The toothbrush kit of claim 28,wherein each emblem represents an athletic team.
 30. The toothbrush kitof claim 28, wherein said plurality of emblems comprises between about 2emblems and about 10 emblems.
 31. The toothbrush kit of claim 28,wherein said plurality of emblems further include an adhesive forattaching said emblems to said electric toothbrush.
 32. The toothbrushkit of claim 28, wherein each emblem represents a country.
 33. Thetoothbrush kit of claim 32, wherein each emblem contains a flag.
 34. Thetoothbrush kit of claim 28, wherein said plurality of emblems areprovided on a common substrate.
 35. The toothbrush kit of claim 34,wherein said substrate is provided in the form of a roll.
 36. Thetoothbrush kit of claim 28, wherein each of said emblems of saidplurality of emblems is provided on separate substrate.
 37. Thetoothbrush kit of claim 28, wherein each of said emblems of saidplurality of emblems share a common characteristic with other emblems ofsaid plurality of emblems.
 38. The toothbrush kit of claim 37, whereinsaid common characteristic is a distribution region.
 39. The toothbrushkit of claim 37, wherein said common characteristic is a languageassociated with said emblems.
 40. The toothbrush kit of claim 37,wherein said common characteristic is a geographical region associatedwith said emblems.
 41. A toothbrush kit comprising: an electrictoothbrush including a body having a first end and a second end oppositefrom said first end, and a brush head disposed proximate said first end,said body defining an interior battery chamber accessible at said secondend; at least one end cap, said end cap having a planar bottom surfaceand a generally arcuate outer surface extending from said bottom surfaceto an upper region of said end cap, said end cap defining an interiorreceiving chamber and an aperture along said upper region of said endcap, said receiving chamber and said aperture adapted to receive andengage said second end of said toothbrush; at least one label assemblyincluding a decorative polymeric layer removably attached to a backinglayer, said polymeric layer being adapted for selective placement andretention on said body of said toothbrush; and a package containing saidtoothbrush, said at least one end cap, and at least one label.
 42. Thetoothbrush kit of claim 41 wherein said at least one end cap includes acap representative of a sports playing ball, said at least one labelassembly includes a label containing a country flag.
 43. The toothbrushkit of claim 42 wherein said package includes English language text. 44.The toothbrush kit of claim 42 wherein said end cap is representative ofa soccer ball.
 45. The toothbrush kit of claim 41 wherein said end capcontains a planar rear wall.
 46. The toothbrush kit of claim 41 whereinsaid at least one label assembly is loose in said package.
 47. A methodfor customizing the appearance of a toothbrush and base assembly, saidmethod comprising the steps of: providing a toothbrush kit including atoothbrush, a plurality of bases each adapted to engage an end of saidtoothbrush and each containing markings or colorings different than themarkings or colorings of other bases of said plurality of bases, and aplurality of adhesive labels each containing markings or coloringsdifferent than the markings or colorings of other labels of saidplurality of labels; selecting a base having a particular marking orcoloring from said plurality of bases; selecting a label having aparticular marking or coloring from said plurality of labels; andapplying said selected label to said toothbrush.
 48. The method of claim47 further comprising a step of: engaging an end of said toothbrush withsaid selected base.
 49. A method for packaging and tailoring atoothbrush kit comprising a toothbrush, one or more end caps, one ormore emblems, and a package, for a particular market, said methodcomprising: identifying a region in which said toothbrush kit isintended to be sold; identifying a primary language of said region;identifying at least one marketing characteristic of said region;providing a source of toothbrushes; providing a source of end caps;providing a package having text in said primary language of said region;providing a source of emblems; selecting said one or more end caps andsaid one or more emblems based upon said at least one marketingcharacteristic of said region; obtaining a toothbrush from said sourceof toothbrushes; placing said obtained toothbrush with said selected oneor more end caps and one or more emblems in said package, wherein saidone or more emblems are loose within said package; and sealing saidpackage.
 50. The method of claim 49 wherein said marketingcharacteristic of said region is sports and said source of end capsincludes end caps representing sports playing balls.
 51. The method ofclaim 50 wherein said sports playing balls are selected from the groupconsisting of a football, a baseball, a basketball, a bowling ball, atennis ball, a golf ball, a soccer ball, and combinations thereof. 52.The method of claim 49 wherein said region includes a group ofcountries, said marketing characteristic of said region is said primarylanguage of said region, and said source of emblems includes emblemsrepresenting countries having their primary language the same as saidprimary language.
 53. The method of claim 52 wherein said emblemsrepresent said countries by containing a flag of a respective country.54. The method of claim 49 wherein said region includes a group ofcountries, said marketing characteristic of said region is geographicalproximity of said group of countries, and said source of emblemsincludes emblems representing countries within said region.
 55. Themethod of claim 54 wherein said emblems represent said countries bycontaining a flag of a respective country.
 56. The method of claim 49wherein said region is a group of countries, said marketingcharacteristic of said region is a distribution network, and said sourceof emblems includes emblems representing countries within said region.57. The method of claim 56 wherein said emblems represent said countriesby containing a flag of a respective country.
 58. A method ofmanufacturing a plurality of toothbrush kits, said method comprising:providing a packing station having a source of a plurality of firstemblems, a plurality of second emblems, and a plurality of thirdemblems; conveying at least a first toothbrush kit package and at leasta second toothbrush kit package to said packing station; associating oneof said plurality of first emblems and one of said plurality of secondemblems with said first toothbrush kit package; and associating only oneof said plurality of first emblems, said plurality of second emblems,and said plurality of third emblems with said second toothbrush kitpackage.
 59. The method of claim 58 further comprising a step ofincorporating an electric toothbrush in said first toothbrush kit. 60.The method of claim 59 further comprising a step of incorporating anelectric toothbrush in said second toothbrush kit.
 61. The method ofclaim 58 further comprising a step of shipping said first toothbrush kitto a first distribution center.
 62. The method of claim 61 furthercomprising a step of shipping said second toothbrush kit to a seconddistribution center.
 63. The method of claim 62 wherein said firstdistribution center services a first country associated with saidplurality of first emblems and a second country associated with saidplurality of second emblems.
 64. The method of claim 63 wherein saidsecond distribution center services a third country associated with saidplurality of third emblems.
 65. A method of producing a plurality oftoothbrush kits comprising: providing a source of toothbrushes;providing a source of sealable packages; providing a source of at leastone end cap; and providing a source of a plurality of label sets, eachset being distinct from other sets in said plurality of label sets, eachlabel set including at least one label removably adhered to a backinglayer; selecting a toothbrush from said source of toothbrushes;selecting at least one end cap from said source of end caps; selectingat least one label set from said source of label sets; incorporatingsaid selected toothbrush, said selected at least one end cap, and saidselected at least one label set into said selected package, wherein saidselected label set is incorporated loosely in said selected package; andsealing said package.
 66. A method of configuring a toothbrush kit for aparticular market, said method comprising: identifying a region in whichsaid toothbrush kit will be sold; identifying a primary language of saididentified region; identifying a marketing factor of said identifiedregion; and selecting components of said toothbrush kit associated withsaid identified marketing factor.